William Crouwel
Dutch Designer
Born in 1928 Crouwel has designed many different fonts. His most famous being New Alphabet which was intended to be easily read by computer systems.
Stedelijk Museum Poster Design- 1970
Created for an art exhibition in Amsterdam, the poster folds out to display the large "A" and "7" which stands for Atlier 7, translated in English means "work shop" and could be a reference to either the exhibition or the gallery number in which it was held. The back of the poster lists the artist and work that was featured in the show.
New Alphabet - 1967
Created by William Crouwel this type was created using no curves or diagonal lines.
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